PROFESSIONAL ​INFO​​

I'm interested in fashion, photography, art, design, travel and food

 

However, I write about any given topic: you brief me about the tone, and I do the rest. From snappy product descriptions to an article on Formula 1 or a press release, I will be happy to assist you. 

 

I also carry out market research and planning and executing social media management plans.

 

I am fluent in English, Italian and French, and I have basic knowledge of Spanish and German.

July 2014, Trieste, ITS Finals, coverage for Il Piccolo

WORK EXPERIENCE​​ 

Since 2015
Freelancer (WWD, L'Officiel Italia, L'Officiel Hommes, Wallpaper*, Polpettas)

Since I graduated from my second MA in Fashion Journalism, I freelanced as an Editorial Assistant at WWD where I facilitated operations for the editorial team.

I freelanced for Positive News, Wallpaper Magazine, L'Officiel Italia e L'Officiel Homme Italia, Polpettas Mag, as well as being the Communication coordinator of the shoe label, Aksha Fernandez.

At present, besides freelancing, I am the Italian Translator Editor for Spanish shoe brand, Camper

Since 2012
Freelancer Correspondent@Il Piccolo [Espresso Group]

Since I moved in the UK, I have been a freelance correspondent reporting on current news, mainly specialising in arts, events, fashion.

Some of the events covered are London Fashion Weeks, major exhibitions (David Bowie, Valentino, Alexander MCQueen, Audrey Hepburn) and Lifestyle & current affairs through the blog, Melting Pot

2008-2012
Journalist @Il Piccolo (Espresso Group)

​Over the years, I have written about everything: from the latest news to Politics. Since 2011, I am the contributing editor of a special issue of newspaper entirely dedicated to ITS (International Talent Support), an international contest whose aim is to promote the next generation's designers

EDUCATION
2013-2014
MA in Fashion Journalism @ London College of Fashion

​During my 15-month MA program, I have studied Styling, InDesign, Essential elements of Publishing, Newswriting, Grapich Design and PR. As a result, I put in place what I've lerned through my MA final project: The Smoke - Extraordinary Men across the city, a publication aimed to men living in London http://issuu.com/vivianaattard

2007-2010
MA in Communication & Advertising @ Università degli Studi di Trieste

​My MA dissertation investigated the freedom of the press around the world with specific focus on the Italian sector.

 

Over a period of three months, I analysed the main Italian newspapers, interviewed journalists and other communication professionals and representants of journalism bodies that promote the freedom of the press as, for example, Reporters Sans Frontieres.

 

The outcome has been a thesis where I illustrated the Italian printed journalism landscape and its differencies with the anglo-american journalism. 

2003-2007​
BA in Comm., Journalism pathway @Univ. degli Studi di Trieste

​MY BA final project was focussed on the birth of the free press in Europe, specifically in France.

During my final year, 2006 -2007, I attended the Université de Saint - Denis (Paris 8) thanks to a Erasmus schoolarship.  

I also interned at the Italian press agency, ANSA. This experience allowed me to carry out a field research regarding the different working models put in place by traditional newspapers and newcomers in the French media landscape. I consequently analysed the possible outcomes and challenges faced by the traditional press.